Consumer engagement in a circular fashion industry

What is the aim of SIZE ZERO WASTE?

The aim of SIZE ZERO WASTE is to increase the chances of success of circular initiatives among Flemish SMEs in the clothing sector. This by converting insights into the perception and acceptance of sustainable and/or circular fashion among Flemish consumers into strategic communication and market approach advice.


Clearly, not every circular campaign will resonate equally well with your specific customer.
If consumers and their ‘willigness to pay or participate’ are not sufficiently taken into account, chances are that many circular initiatives will be put away again after disappointing results. To counter this, SIZE ZERO WASTE aims to strengthen Flemish fashion entrepreneurs in the development and implementation of their circular initiatives.

What is the plan of action?

Thomas More Research and Antwerp University have built up expertise in sustainable consumer behaviour, segmentation and communication preferences within sustainability, ROI calculations. They want to share and exchange this knowledge with Flemish fashion entrepreneurs through the SIZE ZERO WASTE project.


More information to come. (Latest Update 3/11/2022)


The project came about thanks to:

Degree programmes | Thomas More        Universiteit Antwerpen - Wikipedia

With the support from:

Logo's | Agentschap Innoveren en Ondernemen

Supporting companies:

Bel & Bo, Causa Sui, Marylise & Rembo Fashion Group, JBC, Mayerline, CKS, Filou & Friends, The Woody Group, KSTMIZED, Anna Pops, Xandres, Quifactum, Dressr, Ecoso

Supporting organisations:

Flanders DC, Ariadne-Innovation, Studio Dee, IVOC, Creamoda, Möbius


Ik blijf graag op de hoogte van de activiteiten van Creamoda


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