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A New Precedent for the European Market?

France Targets Ultra-Fast Fashion Through EPR Fees

What is happening and why does it matter? 

As of 1 September 2026, France has introduced a new modulation mechanism within its Extended Producer Responsibility (EPR) scheme for textiles, footwear and household linen. The measure specifically targets ultra-fast fashion business models by imposing an additional financial penalty on products placed on the French market.

For the first time in Europe, an EPR fee modulation is no longer based solely on the characteristics of a product itself, but also on certain aspects of a company's commercial and industrial practices.

However, the concrete implementation of the measure still requires further clarification from the French authorities, wi...