{"id":30871,"date":"2023-04-04T16:48:07","date_gmt":"2023-04-04T14:48:07","guid":{"rendered":"https:\/\/www.creamoda.be\/?p=30871"},"modified":"2024-08-27T11:10:34","modified_gmt":"2024-08-27T09:10:34","slug":"have-you-seen-the-latest-eu-proposal-on-substantiation-and-communication-of-explicit-environmental-claims-green-claims-directive","status":"publish","type":"post","link":"https:\/\/www.creamoda.be\/nl\/have-you-seen-the-latest-eu-proposal-on-substantiation-and-communication-of-explicit-environmental-claims-green-claims-directive","title":{"rendered":"Have you seen the latest EU proposal on substantiation and communication of explicit environmental claims (Green Claims Directive)?"},"content":{"rendered":"

Have you seen the latest EU proposal on substantiation and communication of explicit environmental claims (Green Claims Directive)?<\/span><\/h3>\n

23\/03\/2023<\/strong><\/span><\/p>\n

An important and interesting part is on the update proposal of the Unfair Commercial Practices Directive<\/strong> which regulates misleading practices and misleading omissions with general provisions that can be applied to environmental claims in business-to consumer transactions when they negatively affect consumers transactional decisions.<\/span><\/p>\n

The proposal is to amend the UCPD and tackle in part the problems of \u201cgreenwashing<\/strong>\u201d and untransparent sustainability labels<\/strong>.<\/span><\/p>\n

It implements a series of measures on environmental claims resulting from the preferred policy options:<\/span><\/p>\n

    \n
  1. The list of product characteristics about which a trader should not deceive a consumer in Article 6(1) of Directive 2005\/29\/EC is amended to include \u2018environmental or social impact, \u2018durability\u2019 and \u2018reparability\u2019.<\/span><\/li>\n
  2. The list of actions which are to be considered misleading if they cause or are likely to cause the average consumers to take a transactional decision that they would not have otherwise taken, in Article 6(2) of Directive 2005\/29\/EC, is amended to include \u2018making an environmental claim related to future environmental performance without clear, objective and verifiable commitments and targets and an independent monitoring system.<\/span><\/li>\n
  3. The list of commercial practices which are considered unfair in all circumstances, in Annex I of Directive 2005\/29\/EC, is extended to four practices associated with greenwashing:<\/span><\/li>\n<\/ol>\n